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Bullfrog sunscreen rosin11/29/2023 He said Bull Frog "will respond positively to our laser focus on the sun care category Steve Taylor, chief executive officer of Sun & Skin Care Research, said in a statement that Bull Frog is an iconic brand. The company's portfolio includes Ocean Potion, No-Ad and Parrot Head from Margaritaville. Privately held Sun & Skin Care Research specializes in sun protection and skin care products. The company plans to relaunch Rolaids in the market later this year with new packaging and advertising.Ĭhattem CEO Zan Guerry said in January that the company's sales last year topped $1 billion for the first time in its 134-year history. However, Bull Frog had become one of Chattem's smaller brands with the company taking sales of allergy medicine Allegra over the counter for parent Sanofi.Īlso, in 2007, Chattem purchased a handful of brands from Johnson & Johnson, including sleep-aid Unisom, anti-itch creme Cortizone, anti-cavity mouthwash Act, anti-diarrhea product Kaopectate and diaper rash reliever Balmex.Įarlier this year, Chattem announced it had bought antacid Rolaids from McNeil. Bull Frog Mosquito Coast is the top-selling combination sunscreen and insect repellent, according to the companies. Bull Frog was launched in California in 1985, and Chattem bought it shortly thereafter from its inventor, said Long.īull Frog was the first sun care brand to provide water resistant protection, and it was the initial mass-marketed sunscreen and insect repellent line. "It's an ordinary course of business divestiture," said Long, adding that the Bull Frog sale won't result in the loss of any Chattem jobs.īull Frog was one of Chattem's best-known brands. He said Chattem doesn't have "a sun-care platform," particularly with the sale of Phisoderm several years ago. "It has great consumer appeal."įor Chattem, the sale is a divesting of a product that didn't fit the company anymore, said Robert Long, Chattem's executive vice president. "We're thrilled," said Tom Nestor, the Florida company's executive vice president of sales and marketing. has sold its long-time sunblock line to Sun & Skin Care Research in Cocoa, Fla., one of the East Coast's top surfing areas.
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